Alongside the 115 heads of state already confirmed to attend the upcoming Rio+20 Earth Summit will be companies whose work constitutes the engine behind the sustainability movement. Among them is Doug Woodring, founder of the Ocean Recovery Alliance.
As Woodring reports in his TEDx talk, “Only 27 percent of plastic bottles are recycled, while 73 percent end up in the landfill – or the ocean.” Already, over 10 percent of fish tested in our oceans contain pollutants from plastic in their tissue. Woodring sees the growing plastic waste stream as a resource worth capturing and channeling into products that enhance life, rather than degrade it.
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